Account Management

During my time at Syracuse University I served as account manager for a variety of student-run advertising campaigns.

Pawp

I managed and organized a timeline for a team of creatives, strategists and media planners. I conducted research on target audience in creation of creative brief and decided on “Lifelong companions don’t have to be lifelong stressors with Pawp” as our single-minded proposition.

Research

Creative Brief

In creating our creative or communications brief, I conducted extensive research using a variety of databases, such as MRI Simmons and Mintel reports. I analyzed and compared Pawp's 24/7 pet insurance offerings to more traditional forms of veterinary care.

Insight

Pet owners consider themselves "parents" to their furry companions and want to provide the best for them, but veterinary care is neither affordable nor accessible.

Single-Minded Proposition

Lifelong companions don’t have to be lifelong stressors with Pawp.

Campaign Proposal

I designed the slides for our final campaign presentation and honed group members’ oral presentation skills by facilitating mock pitch sessions. Our presentation was awarded "Best Campaign Overall" beating ten other teams in our advertising class.