Account Management
During my time at Syracuse University I served as account manager for a variety of student-run advertising campaigns.
CitrusTV
I oversaw a team of 5 through the entire campaign creation process for CitrusTV, Syracuse University’s student-run TV Studio. Collaborated with TNH Greenhouse Director through weekly meetings to discuss progress and set goals. Connected with team members to communicate deadlines and efficiently complete assignment. Awarded Best Creative Campaign by agency.
Research
Problem
CitrusTV is a viable source of entertainment and news but lacks a great presence and activity via social media.
Solution
Syracuse is known for its basketball and prestigious communication program, and merging the two to help athletes with disabilities, we will increase CitrusTVs reach and expand on new platforms while giving back to a worthy cause.
For every custom jersey sold at the Duke game with Buddy Bohemim's signature, we will donate $10 to the American Athlete's with Disabilities organization.
