Account Management
During my time at Syracuse University I served as account manager for a variety of student-run advertising campaigns.
Job Watch
Led a team of video producers in directing a compelling PSA campaign titled “Job Watch” to raise awareness of the rise of income scams and pyramid schemes during the pandemic. Created a comprehensive campaign strategy for promotion and distribution.
Research
Insight
The coronavirus has led to a surge in unemployment. With 10.1 million Americans in need of and searching for jobs, income scams such as pyramid schemes rose 70% as companies took advantage of high school students, recent college graduates, and middle-aged people in need of remote opportunities.
Objective
Job Watch will produce three PSA videos targeting each of the vulnerable demographics to income scams and use visual storytelling and audience targeting to cater our message in a way that will inform, shock and move.
Single-Minded Proposition
“It’s not the dream. It’s a scheme.”
Campaign Proposal
I designed the campaign logo and slides for our final campaign presentation and honed group members’ oral presentation skills by facilitating mock pitch sessions. Our presentation received top-marks by the professor and was awarded "best in class."
