Account Management
During my time at Syracuse University I served as account manager for a variety of student-run advertising campaigns.
New Balance
I led a team of three strategists creating a new advertising campaign for New Balance positioning them as the brand for consumers who break from the herd. People who are comfortable with themselves choose the superior comfort of New Balance shoes.
Research
Objective
We are not claiming to be the best looking, or the best performing sneaker, but we are a reliable, comfortable, and easy-to style shoe. We're the shoe for counter-culture sneaker enthusiasts fed up with over-hyped releases and our goal is to get New Balance into the portfolio of sneakers (average of 6 pairs) that Americans own.
Single-Minded Proposition
People who are comfortable with themselves choose the superior comfort of New Balance shoes
Campaign Proposal
I designed the slides for our final campaign presentation and honed group members’ oral presentation skills by facilitating mock pitch sessions. I also created the strategy and creative behind the New Balance App and commercial.
